The Essence Festival, known as “the party with a purpose”, is an annual music festival that started in 1995 as a one-time event to celebrate the 25th anniversary of Essence. Essence is a magazine aimed primarily towards African-American women. The festival quickly became very popular and turned into an annual event, becoming the largest African-American culture and music event in the United States. While tourism in New Orleans in July is typically slow, the festival draws in millions. It isn’t just a musical event, although great artists perform on the main stage at the Superdome during the three day festival. Artists that performed over the years include: Beyonce, Prince, Cedric the Entertainer, the Dells and Peabo Bryson. Frankie Beverly and Maze have consistently closed the event.
On the side stages you can find performers, motivational speakers and others focused on empowering African-American women to success. The event also offers vendors a place to sell artwork, writing, crafts and fashion pieces. In fact, fashion has become a big presence in the festival over the past two decades. The Essence Festival of Culture presented by Coca Cola is held in New Orleans and its stage lineup is complemented by dozens of policymakers, civic leaders, and entertainers who host free talks and seminars. Essence Music Festival is unique among major events in New Orleans and throughout the country, and it ranks among the most popular events in the world designed for African-American audiences.
The festival was transformed into a virtual experience in 2021 due to COVID-19 restrictions.
WHEN: FROM 25th June TO 27th June & FROM 1st July TO 4th July 2021
WHERE: Online/Anywhere in the world!BUY TICKET
Make sure to check out our Royal Boxes and Secret Pocket collection for a clean and carefree #party!